What makes a gTLD different?
Finding a gTLD definition that’s written for regular, non-technical (but still curious) folks can be difficult. Let’s fix that. gTLD stands for “generic top-level domain” and is a domain extension that’s a cool alternative to a traditional web address. But before we get into that, let’s remember that a TLD is everything to the right of the dot, like com or net. And the longer a TLD has been around, the more competition there is for something catchy. So while gTLDs might technically be “generic domain names,” they give you the freedom to be anything but.
The gTLD changes everything.
New generic top-level domains can be the secret to an unforgettable brand.
Get more options.
If your perfect .com or .net is taken, there are still options. Search new domain extensions, find the right fit and make your idea real.
Claim a niche.
The best domain extensions let people know why you’re online. For example, you can advertise whether your café serves .beer or .coffee
Protect your brand.
Keep other businesses from claiming a variation of your name by registering multiple domains, like LilysBikes.com and Lilys.bike.
Maintain your SEO.
You don’t need to worry about the best domain extensions for SEO, because all top-level domains carry the same weight with search engines.
How do I get a gTLD?
It’s not hard to register a top-level domain, and gTLDs are no exception. It starts with a gTLD search, which is the same as a standard search — unless you specify a TLD, your results should show all types of available top-level domains. You’ll discover there are tailor-made gTLDs for all kinds of people, from farmers to doctors — and even names so creative it’s up to you how to use them. Once you find a name you love, just complete the registration process to start using your shiny new gTLD.